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Search is just going to get more competitive in an already hyper-competitive landscape.
Here’s what you need to do to stay ahead:
– Optimize your website for voice search
– Improve your page load speed
– Optimize content for semantic search
– Time spent on your website will matter more and more as Google prioritises link quality over link quantity
– Take some time learning how AI is taking over Google Algorithms
– Use multiple channels for Marketing and don’t rely solely on Search