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This is true for me to. I used to sit at the desk for hours trying to come up with the perfect post, but it wasn’t until I stopped thinking and just typed that I was able to get my blog off the ground. It also helped me learn to enjoy what I do.
I think it’s because instead of writing about what I think other people want to read, I write about the things I want to. My ideal audience is simply the audience that likes reading what I have to say.