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How to use the holiday season to boost your e-commerce
Update your logo
Add a Santa hat your logo or find another way to make your logo festive, to put your visitors in the Christmas shopping spirit
Make your message emotional
During the holidays customers are primarily buying friends and family, not themselves. Make your messages more emotional than usual and show them what they’ll feel giving your product to a friend, and the joy their friend will feel with that product. Customers don’t buy products, they buy emotions.
Re-think delivery
We’re already in December now, and customers want to feel good about your delivery options and that their gifts will arrive on time. Offer many different delivery options, including express shipping, and to be more competitive, offer cheaper or even free-shipping.
Create landing pages for holiday sales
Create a few personalised landing pages to promote your Christmas sales. Think of what target group is for each product. The kids? The parents? Grandparents? Friends?
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4 Replies
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This is perfect. Especially during Covid, if your business has been struggling, now is the time to connect to your customers and try to make up for lost sales.
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100% Christmas is the best time of the year for many reasons ??
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To add to this
A Christmas gift card program is also effective if customers aren’t exactly sure what their friends and family want, but they know they’re interested in the niche you serve.
Holiday themed social media posts are also a great way to connect with the holiday spirit of your customers.
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+1 for each idea. I hadn’t thought of a Christmas gift card, but I am going to do it now! Thanks for the idea <3
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