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Activity Feed Forums Traffic Sources Growth Hacking How to use the holiday season to boost your e-commerce

  • How to use the holiday season to boost your e-commerce

    Posted by Isaac on December 8, 2020 at 2:06 pm

    Update your logo

    Add a Santa hat your logo or find another way to make your logo festive, to put your visitors in the Christmas shopping spirit

    Make your message emotional

    During the holidays customers are primarily buying friends and family, not themselves. Make your messages more emotional than usual and show them what they’ll feel giving your product to a friend, and the joy their friend will feel with that product. Customers don’t buy products, they buy emotions.

    Re-think delivery

    We’re already in December now, and customers want to feel good about your delivery options and that their gifts will arrive on time. Offer many different delivery options, including express shipping, and to be more competitive, offer cheaper or even free-shipping.

    Create landing pages for holiday sales

    Create a few personalised landing pages to promote your Christmas sales. Think of what target group is for each product. The kids? The parents? Grandparents? Friends?

    Isaac replied 2 years, 9 months ago 3 Members · 4 Replies
  • 4 Replies
  • Grahame

    December 10, 2020 at 6:02 am

    This is perfect. Especially during Covid, if your business has been struggling, now is the time to connect to your customers and try to make up for lost sales.

    • Isaac

      December 10, 2020 at 2:15 pm

      100% Christmas is the best time of the year for many reasons ??

  • Azura

    December 10, 2020 at 6:05 am

    To add to this

    A Christmas gift card program is also effective if customers aren’t exactly sure what their friends and family want, but they know they’re interested in the niche you serve.

    Holiday themed social media posts are also a great way to connect with the holiday spirit of your customers.

    • Isaac

      December 10, 2020 at 2:16 pm

      +1 for each idea. I hadn’t thought of a Christmas gift card, but I am going to do it now! Thanks for the idea <3