How to get to the decision makers when contacting local businesses
I’m currently running a marketing agency and tend to be able to sell my pitch once I get to a business owner or decision maker. But it’s not easy to do.
There’s always a gatekeeper in the way. Personal assistant or Receptionist generally.
I get a lot of “the owner isn’t currently available” or “the owner is not present right now” and you know it’s not always true.
I try to work around this by providing my information and asking the gatekeeper to pass my details on to the owner, but 90% of the time they either don’t or because you haven’t met face to face with the owner yourself, they throw the details in the bin once they receive them.
How do I get through them?