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Google or Bing?
Let’s ask the ultimate PPC question and see if we can come to a definitive answer.
Which PPC network is worth my time and energy – Google? Or Bing?
My thoughts are…
Why Google?
Ran across two networks – Search and Display
Why Bing?
Less competitive
Integrated with Yahoo! And AOL Search – Ads displayed on Bing are also displaying on Yahoo and AOL
The Question
Do you display ads on Google alone? Bing alone? Or place ads on both search engines?
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4 Replies
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Google always. The best search engine for decades and has something like 95% market share.
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It’s hard to argue with 95% market share…
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Bing is mainly centred to the US, so it is limited to that market. But it does have a lot of potential in this market, especially as a less competitive and underutilised resource.
But if you want to scale, you need Google.
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My business isn’t location specific, so maybe I should do both. Google for the scale ?, but Bing for the easier US reach ?
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